Amazon seeking to deliver "better insurance experience" for customers

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Plus Insurance Age asks Alexa about Amazon's UK insurance plans - hear the recordings.

Amazon has addressed the types of of businesses it is looking to back in the insurance sector.

This follows the news from earlier this week, reported by Economic Times in India, that the tech giant had led a $12m (£9m) investment round in Mumbai-based InsurTech start-up Acko Technologies, which owns online provider Acko General Insurance.

Amazon India senior vice president and country manager Amit Agarwal confirmed that Amazon is interested in backing companies that focus on improving the

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