Saga considering sale of Bennetts for second time, say reports
Reports suggest Saga is now under pressure from new investor Elliott Advisors.
Rumours have resurfaced that Saga is looking to sell motorbike broker Bennetts.
The Evening Standard reported that Saga has been disappointed in the cross-selling opportunities with Bennetts’ 200,000 policyholders, 43% of which are aged above 50.
The newspaper also speculated that Saga is under pressure to improve from its new investor Elliott Advisors. The hedge fund bought a 5% stake in Saga in July 2019.
Sister publication Insurance Post first reported that Saga was looking at selling
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