Blog: Data science and digital partnerships
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By Sharon Bishop, of Close Brothers Premium Finance, on building personal lines broking success.
An Insurance Age survey earlier this year, confirmed that commercial and personal lines brokers have very different approaches to technology. Commercial brokers believe in building trusted personal relationships with their clients. However, larger personal lines brokers believe that embracing digital is the key to growth and success.
Data is the driver of the digital world. Brokers using data to better understand customer behaviour to establish a clear view of their risk profile, will win
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