Amanda Blanc joins bicycle specialist Laka
Firm is backed by Zurich, where Blanc spent nine months as CEO EMEA.
Amanda Blanc has joined Laka as a non-executive director.
The appointment was posted on Companies House and revealed by sister publication Post.
Laka launched in January 2018 and was previously named Insure A Thing.
The start-up offers bicycle insurance using a pooled payment calculation model.
Premiums vary each month depending on the size of total claims paid out, which Laka claims encourages customers to behave more responsibly.
The firm is backed by Zurich, where Blanc previously spent
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