Broking success: Going green
This article was funded by a third party, but the funder had no editorial control.
Matthew Criddle, founder and managing director of Naturesave Insurance, tells Insurance Age about the difficulties of setting up the company and how other brokers can become greener
▶ When and why was Naturesave created?
I started working in the markets in the mid-1980s, I was a broker at Lloyd’s, and I realised that a lot of the problems that it was facing, most notably weather-related claims and pollution losses, were things that could be stopped by the insurance industry applying pressure.
I began to think about how human-driven climate change could affect the insurance industry, so I raised the money myself and set Naturesave up in 1994 to primarily sell household
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