In Depth: Build an affinity with trade groups

Sam Barrett explores the strategies brokers need to employ when building schemes cover for trade and affinity groups

Working with an affinity or trade group to promote insurance to its members wil deliver some attractive benefits. However, the addition of this third party to the relationship means that brokers need to adopt a different strategy when developing schemes for these groups.

The benefits can be significant, as Gary Williamson, managing director
of Kingsbridge Insurance Brokers, says: “When you work with an affinity partner or trade group, you’re able to leverage their brand and name in the market