Abacai motor brand Boom hits the market
Mark Wilson-led Abacai has rolled out motor insurance brand Boom.
The entry on the Financial Services Authority’s register show the trading name was effective from December.
Boom’s website details that it offers comprehensive, fire & theft and third-party only cover options, available with two flexible packages – Boom and BoomPlus which also includes motor legal protection and courtesy car after theft or write-off.
According to Boom’s homepage, the Abacai group of companies insured over 350,000 drivers in 2021.
Former Aviva boss Wilson launched motor
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