In-Depth: The digital imperative - enhancing social media presence for insurance brokers
In today’s digital age, a vibrant social media presence is not a luxury but a business imperative for insurance brokers. While traditional marketing channels like print and telemarketing still hold value, social media has emerged as a transformative tool for businesses of all sizes, including brokers. Izabela Chmielewska investigates.
Sponsored byA recent survey by Aviva’s Marketing Elevator revealed that social media adoption among insurance brokers is on the rise, with 72% actively using social media platforms.
However, the survey also highlighted a significant gap in social media expertise among brokers, with 21% needing help with how to proceed and 56% seeking guidance.
Reaching new customers and building a followingSocial media platforms like LinkedIn, Facebook, Instagram, and X (formerly
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