Juliet Williams joins Biba

Juliet Williams SME 360

Williams, previously group SME director at Circle Insurance Services, will take on area manager role at the broker trade body.

The British Insurance Brokers’ Association (Biba) has named Juliet Williams as its new area manager for East and West Midlands, South Wales and Anglia.

Williams will be joining Biba on 20 January, replacing Sue Dimmock who will retire from the business in June.

In her new role, Williams will be responsible for developing the region, managing relationships with members, and promoting the benefits of Biba membership.

She will report to Nicola Maguire, Biba’s head of commercial.

Williams most

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