Alison Meckiffe steps in as Endsleigh CEO

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Meckiffe replaced Jeff Brinley who recently joined Be Wiser as chief financial officer.

Alison Meckiffe has taken the reins as CEO of specialist student broker Endsleigh replacing Jeff Brinley who left the A-Plan-owned brand in the summer.

A-Plan CEO Carl Shuker confirmed to Insurance Age that Meckiffe was now in the hot-seat.

Her appointment has been approved by the Financial Conduct Authority

Career
Meckiffe has a marketing and operations background, and was latterly CMO for Cigna EMEA, and prior to that, had senior leadership roles at Axa Direct.

It was revealed this week

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