Blog: It’s Simply Business as Markerstudy finally lands Brightside
As Markerstudy acquires Brightside Jonathan Swift looks at a deal over seven years in the making that has highlighted a tale of two investments for Anacap.
The news that Markerstudy has acquired Brightside again proves the old adage that if at first you don’t succeed try and try again. Even if takes over seven years.
Having flirted with the Bristol-based personal lines broker throughout 2013, Markerstudy eventually saw Brightside sold for £127m in May 2014 to private equity house Anacap, who must have been thinking this insurance game is pretty good having backed the MBO of Simply Business 10 months earlier.
However, never have the paths of two
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