The art of getting yourself noticed
Marketing is sometimes derided as being vague, or misunderstood as being an adjunct of sales. But if being visible in the marketplace isn't vital for a business, then nothing is, says Michael Gaughan
The term 'marketing' is often misunderstood. Perceived frequently as just 'selling' or 'advertising', its true worth is underestimated by many business managers. In fact, it is a complex strategy that focuses on positioning a product or service to meet the needs of the customer while simultaneously meeting the needs of the organisation. It is about attracting customers and making sure they are happy enough with what they buy that they come back for more.
I think I can say with some certainty that
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