All that we survey
A recent survey on those who sell and advise on financial services products produced some fascinating findings, as Albert Ryan explains
When the possibility of trading insurance over the internet was first raised at the end of the 1990s, the broking community responded with scepticism. Consumers were still wary of purchasing online because of the security issues, and no one was sure whether it would take off. Some brokers approached it cautiously, offering online quotation services but following enquiries up with a phone call from an operator to complete the sale.
There are constant references to research into consumer buying
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