Aggregators - The real picture
Anathema or valuable distribution channel? Threat or opportunity? Charlie Thomas questions whether or not aggregators can benefit brokers' businesses
We have come a long way since 2002 when few people had heard of aggregators and fewer still knew their names. In those days, comparison sites remained the domain of travel firms such as ebookers.com. Halfway through that year, an online quote engine called Confused.com arrived from the Admiral Group's subsidiary, Inspop.com, claiming to provide low-priced motor insurance quotes from a broad range of insurers.
Fast-forward to 2008 and there are tens of similar quote comparison websites, all vying
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