Checkout the competition
With big supermarkets attracting large numbers of policyholders, through low prices and a simple model, Mike Smith examines where brokers are going wrong
As Tesco exceeds the one million policyholder benchmark, with several other brands such as Asda and Marks and Spencer hot on their heels, the broking fraternity must be wondering where it went wrong.
The idea that a shop providing cut-price food and over-priced 'essentials' is better placed to provide a complex legal agreement to cover a personal liability that could reach into the millions is hard to comprehend - yet a significant percentage of the insurance buying public has decided to vote
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