Events - Adding value in a troubled market
The recession has hit the events market hard but there is not much cause for concern for specialist event insurance brokers, writes Katherine Brandon
On 19 March, the Society of Motor Manufacturers and Traders announced that it has cancelled the 2010 British International Motor Show, Britain's largest consumer exhibition. SMMT chief executive Paul Everitt blamed the uncertainty surrounding the economy for deterring manufacturers from committing to large-scale international events.
While event organisers expect revenues for summer 2009 to be down, several shows are being cancelled for next year. Brian Weetman, managing director at Heatland
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