The evolutionary process
Broker websites are becoming less like online brochures, writes Katherine Blackler.
As recently as a year ago, the majority of broker websites read like online brochures. Static images, plain text and few interactive or engaging tools were commonplace, all of which discourage visitors from returning. However, as more businesses and individuals search for insurance online, many brokers are investing time and money into carefully constructed websites with the aim of developing online communities around their sites.
When Mike Joseph established Right Choice Insurance Brokers in
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