Keeping customers' interest
What does engaging effectively with our customers mean and why is it important to keep up with trends in how they prefer to communicate?
It is true that the current mantra from all sides appears to be the burning necessity for brokers and all businesses to engage more effectively with their customers. The reasoning for this rests within a recognition that the traditional broker model may be at odds with a significant change in customer psyche. I use 'customer' here to stand for all of us: we are all changing in how we relate to purchasing decisions and the assistance we expect and want in the process.
The traditional broker
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