Insurance Age

Survival guide 2010: moving in rough terrain

Edward Murray notes that, while the mega-brokers benefit from economies of scale in beating recessionary pressures, small and medium-sized firms can take advantage of their business agility

Last year was all about managing costs and keeping commercially active as the UK continued to tunnel deeper into recession. Now that the ground has levelled and we have started the long journey back to the light, it seems the right time to assess how successful brokers' tactics have been and if they did enough in 2009 to see them through the challenges that 2010 will present.

Looking back over the course of the last year, brokers were keen to keep costs to a minimum; many firms were forced to

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