SME Aggregators: Digital commercial futures
Edward Murray outlines the difficulties being encountered in establishing a successful aggregator template for small and medium-sized enterprise trade.
Opinion remains divided about the impact that aggregators will have in the distribution of small and medium-sized enterprise commercial lines insurance over the coming years. For some, the way aggregators have established themselves in the personal lines market offers a blueprint of how distribution in the SME commercial lines sector will develop. For others, the lessons that have been learned from the personal lines market and the difference in the nature of the products sold in commercial
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