Sterling rebrands Albion

General business specialist Albion Insurance is being rebranded Sterling Insurance Company, bringing ...

General business specialist Albion Insurance is being rebranded Sterling Insurance Company, bringing it in line with the rest of the companies in the Sterling Insurance Group.
All companies in the group now have names based on the Sterling brand, including Sterling Life and Sterling Hamilton Wright. The name changes come into effect on 29 June, with new logos being rolled out in 2002. 2001 marks the 50th anniversary of Albion Insurance.
Nicholas Cooper, chairman and managing director of

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