Critical analysis.

While long-term care and private medical insurance are still in the doldrums, sales of critical illness insurance have gone from strength to strength. Keith Sankey explains why.

Of the various products launched onto the UK financial services
market over the last 10-20 years, one has succeeded above all others.


Sales of long-term care insurance in its various forms continue to
languish, while major medical expenses cover has all but disappeared from
the scene.


However, critical illness (CI) insurance, a 1986 import from South Africa,
has gone - and continues to go - from strength to strength.


Swiss Re Life & Health and, before it, M&G Re and LIMRA have been plotting
this