Willis Corroon launches global rebranding.
In a bid to create a powerful international broking brand, Willis Corroon has rebranded all of its c...
In a bid to create a powerful international broking brand, WillisCorroon has rebranded all of its core business under the name of
Willis.
The concept of moving to a single brand name was approved last November
with Willis Corroon's executive council endorsing the decision in
January.
The group's constituent businesses will be rebranded at a later stage.
The website has already been changed to www.willis.com.
The new brand is being advertised in The Economist and a range of business
and insurance
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