Customer knowledge is key.
The key to good business is identifying the profitable customers, according to independent customer ...
The key to good business is identifying the profitable customers,according to independent customer relationship management consultant
Madassar Manzoor.
Mr Manzoor's hugely popular presentation urged brokers to get to know
their customers - pointing out they are ideally placed to do so.
He said: "You have to understand who your customers are, what they do and
what their scope is. Direct insurers have been doing this for years and
now intermediated businesses are starting to pass that down to
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