The e-volution nears

As imarket, one of the most ambitious joint insurance IT projects ever conceived, flickers to life, many insurers are yet to sign up. Rachel Gordon evaluates progress so far and the future of the project

An impressive 1000 brokers have now registered to use imarket, the electronic trading portal that promises to revolutionise the commercial lines sector. It seems that the times - and attitudes - are gradually changing for the better. The aim is improve efficiency, boost accuracy and create a streamlined market in which brokers and insurers can do business online at a greatly reduced cost.

Brokers are increasingly well-informed about IT investment and are taking control of their relationships with

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Polaris at 30 – Derek Cowie

Derek Cowie started working at General Accident (now Aviva) in 1992. Polaris was founded in 1994 launching digital trading platform imarket in 2004.

Polaris at 30 – Theo Duchen

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