Service with a smile.

Customers are becoming ever more demanding but the new CRM systems can provide the technology to serve their desires to them on a plate.

A prominent composite insurer that once rejected a motorcycle claim
was very surprised to lose a chunk of pension business as a result. The
biker in question was a managing director and he had a company pension
scheme with the insurer. In protest, he moved it to a rival provider.


The insurer's life and general business operations were run independently,
so the business had no way of knowing if a pension policyholder had a
motor policy as well.


This incident illustrates the need for all parties in