Added value = added profits.
Increasing expertise, trust and service levels not only leads to a satisfied customer base that is less likely to stray but added profits for brokers and insurers.
What is a profitable customer? A customer who makes a profit? A customer who makes a profit for the broker? Or a customer who makes a profit for the insurer?A truly profitable customer offers the potential for a sustainable business relationship that creates value for all three parties involved.
Value is the input - profit the output.
From the brokers' perspective, a valued customer appreciates expert advice, pays for the value added by the broker and demonstrates objectivity and maturity, not
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