Too good to be true?
The mature driver sector has traditionally attracted insurers because of its low claims experience and high customer loyalty. However, Andrew Newman asks whether the bubble has burst, with insurers moving away from mature driver-specific products.
The current standing of the mature driver sector highlights twosignificant turning points in the UK motor market's journey through the
past decade. Firstly, it can no longer be assumed that better profit on
the bottom line will automatically follow from broking or writing low risk
business. Remember those now forgotten organisations with the
death-or-glory mission statements which decreed that was exactly how they
would secure market domination by Year 2000? Secondly, to reach a target
audience
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