Fresh! blooms with Tulip brand

Female motor insurance specialist Fresh! Insurance Group has acquired the female motor insurance bra...

Female motor insurance specialist Fresh! Insurance Group has acquired the female motor insurance brand Tulip from the Budget Group.

Fresh! will take over all ongoing enquiries from pre-booked advertising, existing telephone numbers and the Tulip website, while the existing Tulip customer base will continue to be managed by Budget. Fresh! will offer Tulip customers cover from a panel of 25 insurers.

Budget Group's marketing director Matthew Gledhill said his company had decided to exit the market

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