High response means Bluesure may become broker-only.

Insurance start-up Bluesure is considering becoming a broker-only insurer after a much higher than e...

Insurance start-up Bluesure is considering becoming a broker-only
insurer after a much higher than expected response from brokers.


Chief executive Tony Martin initially predicted 75% of sales would be made
via brokers but now claims this figure will be much higher. Bluesure has
appointed Berry Birch and Noble as its first broking agent.


Mr Martin said the company's underwriting capacity in Lloyd's syndicate
2400, is currently fixed at £30m. He expects this to rise to £50m by next
year and plans to

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