Converting visitors into buyers - Directing traffic for a safe landing
Charlie Thomas has been assessing the basics in attempting to convert your website visitors into buyers
Many brokers are struggling to boost their conversion rates of website visitors into buyers over the average 3-4%. However, brokers can improve these percentages without having to overhaul their website.
As with all business, the customer is king, therefore websites must be designed with different personality types in mind. From the spontaneous to the methodical, all types must be catered for on the landing page from the search engine - if they aren't, they will simply navigate away and buy from
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