Social networks - New breed of site baffles broking
Social networking sites' subscribers number in their millions, yet broking is not taking full advantage of the commercial opportunities that they present, writes Katherine Brandon
In August, social networking site phenomenon Facebook confirmed that it had 100 million active users. Mark Zuckerberg, one of the site's founders, reckons that over 30% of world's internet users are registered on the site.
The marketing industry has started to dip its toe into the world of social networking sites. In June, Visa paid £1m to promote its small business service on Facebook, while approximately 80,000 small businesses have profiles on the website. The credit card company is giving
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