Making the most of marketing a website.

Q: As a small broker, how can I market our website to attract more visitors? There are several po...

Q: As a small broker, how can I market our website to attract more
visitors?


There are several points to keep in mind. While it is important to gain
your surfer's attention within the first 20 to 70 seconds, it is vital to
make them aware of your site in the first place.


Surfers frequently find a site through a search engine that ranks sites
using specific criteria, usually related to the frequency and position of
key words. It depends upon words in your domain name, document title, HTML
page

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Broker Insights launches in the US

Insurtech Broker Insights has launched in the US following research and collaboration during which time it analysed almost $1bn (£770m) of gross written premiums.

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