CGU spends £8.5m on ad campaign
CGU has invested £8.5m in a nationwide advertising campaign, designed to build awareness of the compa...
CGU has invested £8.5m in a nationwide advertising campaign, designed to build awareness of the company.The campaign will cover television, outdoor poster and bus-side sites as well as the financial and insurance trade press.
The trade campaign started on 20 September with the theme of "Because of your advice", which is designed to highlight the role brokers and advisers play in helping consumers to make the right decisions.
The consumer campaign will start on September 25 with a series of
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