Keeping the eggs in separate baskets.
John O'Roarke tells Diane Smyth why Churchill believes in keeping its fingers in as many pies as possible, managing all four aspects of insurance and differentiating on service by refusing to outsource.
The Churchill Group is best known as a direct insurer but in factonly 17% of the group's premium volume is branded with the famous nodding
dog. The group sells 80% of its products via intermediaries and owns the
broker-only insurer NIG.
As Churchill's managing director, John O'Roarke, says: "The public at
large tend to believe Churchill is motor and it's direct but this part of
our business is smaller than people think. That part of our business grew
by 10% last year but other parts of the
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