Aon launches first corporate branding campaign.
The brand wars among global brokers intensified last month with the launch of Aon's first corporate ...
The brand wars among global brokers intensified last month with thelaunch of Aon's first corporate branding campaign. Aon said the TV and
print media campaign is intended to draw attention to "the strategic value
and expertise that Aon brings to clients". Patrick Ryan, chairman and
chief executive of Aon, said: "We've invested more than $3bn to build our
international network and we believe that now is the right time to
articulate more broadly who we are and the value we deliver to clients."
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