Counting the benefits.
Brokers looking to persuade more clients to take out premium finance plans must be able to clearly demonstrate the financial benefits they can bring. Ian Jerrum explains.
Brokers are beginning to appreciate how they can benefit fromoffering their clients third-party premium finance. Generating additional
income, developing relationships by playing a wider consultancy role, and
encouraging new business, all have an obvious appeal in tough market
conditions. However, research suggests that many brokers are still
relatively unaware of the extent to which insurance buyers can benefit
from premium finance.
If some brokers are still less than energetic in promoting
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