RSA sets up two initiatives.

Royal & Sunalliance is pressing ahead with two new initiatives, one aimed at brokers and the other a...

Royal & Sunalliance is pressing ahead with two new initiatives, one
aimed at brokers and the other at the public direct.


The insurer-giant has spent £15m on a new direct brand, which will be
launched in early summer. Customers will be able to buy insurance via WAP
and interactive television as well as on the internet and over the phone.
The direct division, formed in November 2000 when the company
restructured, sells general and life business and currently accounts for
10% of RSA's business.


RSA has

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Broker Insights launches in the US

Insurtech Broker Insights has launched in the US following research and collaboration during which time it analysed almost $1bn (£770m) of gross written premiums.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: