Naivety threatens to scupper net success.

Those brokers and intermediaries that watched the direct motor market mushroom on the back of Direct...

Those brokers and intermediaries that watched the direct motor market
mushroom on the back of Direct Line's success, and then saw it contract as
acquisition costs became suicidally high, must be getting a sense of deja
vu at the moment. The internet promises everything, but has so far
delivered very little; money is being pumped in, but only a tiny amount is
trickling out at the other end.


The successes of Screentrade and some of the other pioneers of internet
trading have prompted the world and