Latest stage in Zurich campaign focuses on brokers
Zurich has entered the third and penultimate stage of its flying pigs campaign by putting a greater...
Zurich has entered the third and penultimate stage of its flying pigscampaign by putting a greater focus on brokers.
The insurer has used the regional press to raise awareness of its brand as
well as list the name and contact details of its top 350 brokers. The
campaign is set to run for two weeks. The top 350 brokers were decided
according to their relationship with the insurer and the level of business
they create.
Managing director of Zurich retail financial services, Ian Owen, said the
insurer
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