The best way to exploit an exhibition stand opportunity.
Q: I am a broker for a trade association affinity scheme and have been invited to take an exhibition...
Q: I am a broker for a trade association affinity scheme and havebeen invited to take an exhibition stand at its annual conference. How do
I exploit this chance?
A: An effective presence at the right exhibition is a useful way of
building your affinity client base. A successful exhibition requires
careful planning from booking a prime location in the exhibition hall, to
creating an attention-demanding stand, to producing the sales support
material and briefing your exhibition staff.
Exhibitions
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