Diamond are a girl's best friend?

Specialist women motorists insurer Diamond has embarked upon a high-profile advertising campaign on ...

Specialist women motorists insurer Diamond has embarked upon a
high-profile advertising campaign on London underground tubes and on
London radio station Kiss FM.


The direct insurer is a division of Admiral Insurance and has only been
trading for 12 months.


The Diamond name will be unfamiliar to many in the insurance industry as
this is the insurer's first major spend on advertising.


Sian Lewis, managing director at Diamond, told PB: "Until now we have
taken out small ads in directories like the

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: