Making all the Reich moves.

Danny Lopian of Reich Insurance Brokers tells Tim Collison why the decision to specialise in property owners has been the making of the company.

Over the last few years, many older established brokers have
questioned what they can do to maintain a competitive advantage. Grow by
acquisition?


Focus on a niche? Invest in technology? Concentrate on service
provision?


Manchester-based Reich Insurance Brokers has done all of these.


Founded in 1943 by Judah Reich, the firm traded for many years with just
two or three staff, placing standard commercial and personal lines
risks.


In 1977, former Legal & General inspector Mike Drummond joined Mr Reich

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