Unfocused ads are doomed to failure.
With reference to your comment article entitled "What is Paddick doing?" (October, p15), I was conce...
With reference to your comment article entitled "What is Paddickdoing?" (October, p15), I was concerned to see that you described the
Oct/Nov '95 Brokerline advertising as "poor".
It didn't have enough commitment from the industry to allow the campaign
to develop - once Independent had invested £1/4m, everyone else switched
from being vocal and supportive to quiet and tight-fisted.
As you say, we can be described as a "successful ad. agency" given that we
have won the Insurance Broker Industry
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
People Moves: 18 – 22 November 2024
Follow the latest insurance personnel moves.
FSCS gives first insight on increasing levy to £394m
The Financial Services Compensation Scheme has indicated its levy for 2025/26 will rise to £394m from £265m this financial year as it cited having lower surpluses to carry forward and offset bills – a factor that has benefited brokers for two years in a row.
News analysis: Acquisitional independent brokers are on the rise, but are they any different to consolidators?
Whilst larger international and private equity backed-brokers might get the most headlines when it comes to mergers and acquisitions, they are not the only firms looking to buy. Martin Friel looks at the emergence of a host of smaller independent companies which are looking to supplement their organic growth with the odd dabble into M&A.
Close Brothers bringing in written consent rule on commercial broker premium finance commission
Close Brothers will require consent from commercial customers for broker commissions for premium finance as of Monday 25 November.
Konsileo seals £8m fundraise
Top 100 insurance broker Konsileo has completed an £8m fundraise to accelerate its expansion across the UK, Insurance Age can reveal.
JM Glendinning Real Estate expands footprint into London
JM Glendinning Real Estate is growing its team and geographic footprint with a new base in London this month.
Broadway looks to expand into two new regions following Liverpool opening
Daniel Lloyd-John, CEO of Broadway Insurance Partners, has revealed the broker is planning to expand into Lancashire and Staffordshire next year, after the broker opened an office in Liverpool.
Ex-BGL CEO Thompson takes over as Open GI chair
Open GI has appointed former BGL CEO Peter Thompson as its chair, effective immediately.