Direct adopts Optilead
Optilead's enquiry conversion software has been adopted by Direct Choice. The system gives brokers a...
Optilead's enquiry conversion software has been adopted by Direct Choice. The system gives brokers a follow-up from online quotes within a minute, text message confirmation of completed quotes and assistance with data and reporting. Jon Morell, deputy managing director at Direct Choice, said that more than boosting its converted leads figures, the technology also provided extra inbound and outbound resources for making the calls.
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