Drawing in the e-crowds.

E-commerce was high on last month's BIBA Conference agenda, but having a website is only part of the story for brokers, there is also the question of how to get potential customers to access it.

This month's article is sponsored by the letter 'E' and the number
^'2', with apologies to Sesame Street.


I came away from the BIBA Conference, with a serious overdose of 'E' -
not, I hasten to add, as a result of any nefarious nightclub activity.


Rightly, e-commerce was high on the agenda, but by Saturday morning, I
felt it was almost done to death.


Mike Williams, in his opening address, talked about the new BIBA
initiative, which would enable all brokers to get on the Net. 'Scuse me,
but most of