A non-standard approach.
Next month will mark Orion's first year in the non-standard motor market. Tim Collison spoke to Rob Ryan and his team about their underwriting and marketing strategy.
Non-standard motor is a strange class of business. It is definedlargely by default - anything the standard market does not want to
touch.
For many years the convicted drink driver and the 18-year-old in a
high-performance sports car were shunned by underwriters. But with the
advent of niche marketing, such risks found favour with specialist
insurers such as St Paul and Insurance GB.
However, the market is changing once again. Many of the niche non-standard
players are finding it impossible to
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