All sewn up?
Brokers should cotton on to the possibility of widening their market reach through a sponsorship programme. Debbie Cowan describes how such an initiative could have a favourable outcome for all concerned.
Sponsorship is the payment by a business to an organisation for thepurpose of promoting the business, its products or services. It is a tried
and tested marketing tool that has proved effective for businesses large
and small.
Sponsoring the arts is one of the most powerful ways to reinforce a
business's image, a means of promoting the company's name, logo, products
or services to a wider but targeted audience, while strengthening links
with the community.
Furthermore, many businesses use the arts
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