Online SME - Small business is big opportunity
More SME businesses are searching online for their quotes, writes Katherine Brandon
Small businesses can present challenges for brokers because the work involved to secure such relatively small premiums is hard. Research from software house Open GI suggests that 73% of SMEs purchase insurance from a broker and that over a third of these would consider buying online, particularly employers' and public liability policies. Therefore, many brokers are investing in automated online trading to tap revenues and potentially save costs.
The growing popularity of trading SME online was
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