Preparing presentations and persuading prospects.

Q: How do I ensure that I can deliver a winning presentation for any new business I wish to secure?

Some love the adrenaline rush when pitching for new business, others
find it stressful. But whatever your feelings towards this vital activity,
the reality is that unless you can persuade your prospects you are better
than the competition, your hard work will not produce satisfying
results.


When preparing for a sales presentation, ask yourself what you want to get
out of the meeting. If it is a speculative approach, focus firmly on what
you can deliver. Specify precise costs, service standards and